The Sedna Solutions methodology is a proven process which has been refined over 10 years to serve as a blueprint for marketing success. Our methodology helps clients understand where we are in the process and what we are striving to achieve.
Our methodology will be put into practice with your project to provide an organized framework to follow and produce consistent results. The following steps will walk you through our methodology, phase by phase, and explain the general goals and activities of each individual step.
The discovery phase is a critical foundation for any project. During the discovery meeting, we will ask questions, listen, and engage in a conversation to better understand your business, industry, clients, and competition. The analysis and brainstorming will play a significant role in crafting the next steps for the project.
During the planning phase, working in collaboration with you, we will set the overall strategy and direction for the project. As with any successful plan, we will set clear goals and objectives for the project and define the metrics by which we will be able to quantify and measure the results of the plan.
Our strategic thinkers and creative visionaries will go to work for you and begin implementing the plan, executing the ideas, and deploying the resulting work. The tactics will vary from client to client and project to project, but the creation phase can include building a web site, designing a direct mail advertisement campaign, or developing a new logo for your brand, for example.
Real success is based on measurable results, and in the measuring phase, our team will track, measure, and analyze statistics to understand how successful our work was, stay accountable, and objectively view the results it produced. Measurement will help us fine tune your marketing and deliver better ROI.
We can continue working with you to provide consulting, implement enhancements, and continue to evaluate your marketing efforts to increase your ROI and keep your business moving forward.